Image rendering is more accurate than photography and a lot less complicated logistically; requiring no samples, photo studio or shipping. With a range of 12 inflatable SUP’s up to 14’ long that cost benefit is magnified.
Branding/Sponsorship Tiki Wetsuits
Branding should not be limited to a logo. A successful branding project incorporates logo, visual style, brand values and more. The signing of Andrew Cotton; the UK’s best cold water, big wave surfer, for Tiki wetsuits; a UK based wetsuit brand making cold water wetsuits is a great example.
Promotional Material Torq Surfboards
Torq surfboards is supported by a wealth of B2B sales material. This has proved vital in achieving the levels of rack space that Torq commands, particularly in the US.
Website/Branding Torq Surfboards
Torq is one of the largest selling surfboard brands in the world. Their market is entry level to high intermediate with a USP of technology and price. The key to their success is largely the creation of the brand image as a high end premium brand and the clear communication of their technological superiority.
Cross Section Resin8 Surfboards
The RS8 model was one of the most technically complex on the market at the time. The validity of new technology often relies on acceptance within the market. In the highly conservative surfboard market it was imperative to make the technology as easy to understand as possible.
Image Rendering Torq Surfboards
With online retail taking over in the majority of sectors, particularly the producton surfboard market, high quality product images are essential to sales. All Torq surfboard images are high quality renders rather than photos. It ensures a higher level of accuracy in shape and colour.
Cross Section Tiki Surfboards
Exploding the layered construction explains the material make-up of a product and can be one of the best ways to show the USP of a tech item. It can also show where the cost lies. Being able to ‘see’ where the cost is adds value to a product and reassurance to the buyer.
Impact Vest Red Bull Brazil
Commissioned by Red Bull Brazil for XXL winner Maya Gabeira. Developed with Rob Legge at Tiki, based on the design we built for Andrew Cotton. Uses fixed floatation to function even when the wearer is unconscious.
Tow Board Tiki Surfboards
Developed with shaper Bruce McKee and constructed in vacuum moulded HD-EPS, Bamboo and Carbon with lead inserts. The weight is around 4 times that of an ordinary surfboard. Used at Nazare by Andrew Cotton and Mullaghmore by Hugo Vau, Barry Mottershead and Conor Maguire.
Wetsuit design Tiki Wetsuits
These are the latest cutting edge wetsuit designs for Tiki International. The Zepha 2 was designed with Andrew Cotton and has been tested in waves over 50ft in the North Atlantic winter.
Cross Section Torq Surfboards
Torq’s strongest selling point is the quality of their construction. Their target market is entry level to intermediate surfers, who often lack the technical knowledge of a more experienced surfer. Cue communication of the tech and tech benefits
Brochures Resin8 Surfboards
Online brochures for Resin8 surfboards. Available via the online viewer issuu.com the brochures can be embedded, shared and emailed.
Promotional Material Tiki Wetsuits
Pre-sale and In-season, B2B and B2C brochures developed for Tiki. Available in both printed form and an internet based flip viewer with an instant link for prospective customers or sharable for social media.
Impact Vest Red Bull
Commissioned by Red Bull UK for XXL surfer Andrew Cotton. Developed with Rob Legge at Tiki and Andrew Cotton, this is the 3rd version which Red Bull commissioned and co-branded. Image credit: Richie Hopson/Red Bull Content Pool.
Cross Section Jones Snowboards
Jones are the industry leading snowboard brand led by freeriding legend Jeremy Jones. Their boards offer un-matched technology which this illustration is designed to communicate to the customer. “This is amazing!” Xavier Nidecker - Brand Manager
Branding Museum of British Surfing
I was extremely honoured to be selected to create the Museum of British Surfing identity. The brief was a design that was inherently British, with the weight and gravitas of an establishment but equally anti-establishment to suit the surf roots.