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About

About me

I am a multi-skilled designer with 15 years industry experience, specialising in surf, SUP and snow companies. My focus has always been innovation in technical hardware and communicating this to the consumer.

My philosophy is pretty simple:
- good business starts with good products
- good sales come from good communication
- good products and good communication start with good design

I have been very fortunate to work in all aspects of the product concept to market process – from developing cutting edge big wave floatation vests with XXL nominated surfer Andrew Cotton, to creating the brand identity for one of the world’s largest selling surfboard brands; Torq surfboards.

With experience in all aspects of product development and promotion I can offer a full end to end service or any function within the chain. I am comfortable with managing large projects and enthusiastic developing small one-off graphics.